2020 IFDA Summer Webinar Package

Published by Illinois Funeral Directors Association


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$175 for IFDA Member
$375 for IFDA Non-member

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Summary
Even though the 2020 IFDA Annual Convention was canceled due to COVID-19, IFDA staff has ensured that Illinois funeral directors and embalmers are able to meet their CE requirements. The following presentations will make up the 2020 IFDA Summer Webinar Package.

IFDA Members will be able to take all 11 hours for $175 (2021 dues must be paid), and non-member pricing will be $375. All CE hours are considered interactive if the webinars are taken live, and all webinars will also be recorded to watch at a later time for non-interactive CE.

Programs Included in this Bundle
  1. The Four Stages of a Successful Social Media Cycle and How to Implement Them
    A successful social media campaign provides significantly improved branding of your funeral home, which has a direct effect on generating more pre-needs. Improved branding also has some effect on improving revenue per call and growing at-need calls. Understand what social media can and cannot do for your deathcare marketing.

    Schedule: 6/30/2020 1PM CT

    Credit
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  2. Sharing Your Story - Stepping Out of the Shadows
    This program tackles the challenge of how funeral professionals can share their story to dispel myths about funeral directors and the profession while building relationships in the community. Emphasis is on website content and social media content that can achieve these goals.

    Schedule: 7/1/2020 1PM CT

    Credit
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  3. Your Funeral Home has a Website… Is it any Good? What Does it Tell Your Customers about Cremation?
    This program speaks for itself with statistical information on today’s consumer and how they view a company’s website. Does it tell them what they want to know about cremation, or does it just give a few details so the family will choose burial over cremation? This program lets you become your own consumer advocate by looking at your website to determine why a family would choose you over your competitor. It’s an e-commerce world, and funeral homes are no different when it comes to outlining your services.

    Schedule: 7/7/2020 1PM CT

    Credit
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  4. Most Common Violations of Embalming Standards of Care and How to Avoid Them
    While the funeral service profession is an ever-changing workplace, there are certain expected practices in embalming, known as “Standards of Care.” Understandably, funeral professionals are expected to follow these prescribed standards. These standards are ones that must be revisited by all levels of funeral service professionals over the course of their careers to ensure that consumers are treated fairly and with respect. Failure to follow standards of care also may lead to a negative reputation for the embalmer, the funeral home, and the funeral profession. It is of the utmost importance that funeral professionals and funeral homes revisit these core principles to ensure that the highest quality of care is provided to families who select and pay for the funeral professional’s services. Failure to follow professional standards of care may lead to costly litigation and failure to meet client expectations.

    This one-hour (50 minute) seminar is focused on some of the most commonly violated standards of care related to embalming and funeral service practice across the United States. Suggested protocols, based on approved standards of care, will be offered and explained so that seminar participants can avoid these pitfalls. The following will be discussed during the seminar:
    • What is a standard of care?
    • Who sets these standards?
    • Why following standards of care is so important?
    • The cost of failing to uphold approved standards of care.
    • Specific standards of care most commonly violated in the funeral profession, especially related to embalming and preparation of the un-embalmed body.
    • Review of suggested embalming standards of care related to the previously mentioned violations.

    Schedule: 7/8/2020 3PM CT

    Credit
    Click on jurisdiction for specific details
  5. Pressure's On... Let's Take Some Pressure off in the Prep Room
    An in-depth look into the physical sciences related to embalming. This course introduces the embalmer to the concepts of physics, which can be applied within their practice to provide a greater standard of care. From forces in the embalmer’s environment to fluid dynamics and how the embalming machine comes together, qualified embalmers may better understand how to achieve their goals.

    Schedule: 7/14/2020 1PM CT

    Credit
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  6. Paper to Cloud - Moving to Technology Based Funeral Home Management
    This course explores the differences and benefits of migrating to a cloud-based funeral home management system from a paper-based filing system. We will examine the challenges that can occur when selecting and making such a transition as well as best practices. The course concludes with a demonstration of a cloud-based tool for reference.

    Schedule: 7/15/2020 1PM CT

    Credit
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  7. "Dealing with Common Problems in Today's Preparation Room"
    In this one hour and forty minute webinar we will discuss problems we are facing in "today's preparation room". An increase in direct cremation and governmental regulators forcing our hand in the midst of COVID-19. How to deal with the complicating factors of embalming for delayed services and the increased risk for embalmers safety. What works and what is internet chat room hype. A look at risk assessments involving you preparation room and staff along with families you serve. Embalming in today's world is needed more then ever and as funeral professionals we need to stand up and show the world we are a needed.

    IMPORTANT MESSAGE: Due to copyright issues, this program will not be recorded or available in an on-demand format. To earn CE credit, you must attend the live program.


    Schedule: 7/21/2020 1PM CT

    Credit
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  8. 3 Drivers of Preneed Performance
    Funeral operators searching for ways to increase revenue and cash flow should start with maximizing the potential of their preneed trust business.

    The funeral service profession is well-positioned to capitalize on this line of business for two reasons: an aging Baby Boomer generation and the appeal of preneed services to parents who want to take the financial burden off their children. But with increased threats from new and existing competitors and consumers looking at alternatives to traditional funerals, focusing on preneed trust business could be just the tonic to boost top-line growth and profit margins.

    While operators understand how preneed trusts work, many are unaware of how a few key factors determine if future services are delivered at a profit or loss. While some factors are out of your control (stock and bond market performance), others are not (investment fees). Here are three key considerations to help you monitor your preneed trust program and improve the financial performance of your business:

    1. Have a plan

    Managing a trust without a plan is planning to fail. This failure to plan can be less obvious in periods of strong market performance but will be obvious in difficult markets. It all starts with an Investment Policy Statement (IPS). Your IPS should start with the limitations imposed by the state and take your appetite for market risk into account. It will define the levels of exposure in stocks, bonds, and cash that are acceptable. It should then go into more detail about the types of stocks (large, medium, small, or international companies). Similarly, the allocation to bonds should detail the credit quality limits or duration limits that should be in the portfolio. An IPS should be flexible enough to allow your investment manager to make decisions but specific enough that they will not exceed your tolerance of market or credit risk. Keep in mind our tolerance for risk changes over time so your IPS should be reviewed at least annually.

    2. Use the data you have

    All trusts are unique, given that the age and state of health vary widely among contract holders. The age of contract holders gives you insight into when they may be expected to go at-need and the current value gives you the ability to compare it to the current pricing. Comparing those two together will help you develop the Invest Policy Statement. Longer contract lengths increase the likelihood that the value of the trust will equal or exceed the current price of services. Operators should review contract value and length to maximize pricing and profits. This exercise is also extremely helpful in forecasting your revenue per call.

    3. Review Trust Portfolio Performance

    The investment performance and fee structure of your trust portfolio are key drivers in the profitability of your preneed program. Operators should only work with respected, top-performing money managers who offer competitive fee structures, which will maximize investment returns and minimize administrative costs.

    Your portfolio should be benchmarked to the appropriate index – for example, the S&P 500 for equities or the Bloomberg Barclays U.S. Aggregate Bond Index for fixed income securities – for comparative purposes so you can evaluate investment performance and quantify the value your manager brings to the trust. If investments decline or do not keep pace with funeral service operating costs, the value of the trust may not cover the expense of delivering services and merchandise in the future. This will result in an unintended discount to your current pricing model.

    Positioning for the Future

    Preneed contracts represent between 30 and 50 percent of a funeral operator’s revenue and should be a key profit center for your business. Understanding the important drivers of financial performance for your trust operations will help you mitigate unnecessary risk, improve profits, and position your company for future growth.

    Schedule: 7/22/2020 3PM CT

    Credit
    Click on jurisdiction for specific details
  9. Plan Ahead: Succession, Estate, and Taxes
    Attendees will learn how to make sure their business is properly organized to work toward developing a business succession plan. Funeral directors will learn proper estate planning techniques, ideas for business succession planning, tax saving tips, and techniques for asset protection.

    Schedule: 7/28/2020 1PM CT

    Credit
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  10. No! Not a child! Embalming the Infant or Child Case to Make them as Lifelike as Possible
    When we hear that call come in that there is a child that we will be working with, for many of us our hearts sink. Especially if you have children of your own and you put yourself in the shoes of those parents. None of us wants to deal with a case like this, but what if we could recreate a lifelike viewing of the child for this family? Would this not be the best that we can do in this situation? In this next hour I hope to explore the many options that you have in order to make this lifeless child into a masterpiece that the family will never forget. By applying these tips to your next infant or child case, you will leave knowing that you did everything and more that the family could ask for.

    Schedule: 7/29/2020 1:30 PM CT

    Credit
    Click on jurisdiction for specific details

Register Now

$175 for IFDA Member
$375 for IFDA Non-member

Register now for these bundled programs.

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